Quite recently one of the top trends of twitter was #hareandbear and I had no idea what that meant until I sat down to watch Downton with the fam and saw the advert.
Yes, it is a lovely advert…the bear can’t wake up so a hare buys him an alarm clock so he can be with all the animals on Christmas morning with the slogan ‘Give someone a Christmas they will never forget’. How sweet, right?
It first hit our screens on Saturday 9th November during the advert break of X-Factor.
Having read all the tweets about this famous hare and bear, I was looking forward to finally catching a glimpse of them. When I finally saw the advert I did think it was lovely, especially the way it had been hand drawn (the first in UK history to use pencil drawings).
The work that must have gone into the creation of this £7 million advert obviously paid off due to the amount of hype that surrounded it.
I did however hear a very funny thing on Greg James’ Radio 1 show, unfortunately I didn’t catch who was speaking but whoever it was, firstly, didn’t understand why hare was on top of the bear.
He went on to say:
“There once was an animal that had never seen Christmas – what a looser.”
“Oh he is yawning look, let him sleep he is a bear.”
“What? is the hare in love with him or something?”
“Oh look, here we go, the bears awake now. Why does the hare care so much? The hare bought the bear an alarm clock. It is a bear, don’t wake it up it is supposed to be asleep.”
Whether you think it is silly or ‘cute’, it is the song that I fell in love with; Lily Allen’s eerie rendition of Kean’s Somewhere Only We Know.
If you have not heard it yet, I suggest you get yourselves to their website.
As usual, John Lewis do not disappoint on getting everyone in the mood for Christmas. My Dad even said the advert makes him want to shop at John Lewis, and that is solid proof of its success because he hates shopping!
Christmas makes me happy.
A month to go